White-label Marketplaces
Estimates vary widely but marketplace platforms, including the giants operated by Alibaba, Amazon, eBay and others, account for 58% of global web sales. That’s why so many businesses, from home-based startups to large traditional retailers such as Best Buy, WalMart, and Indigo are launching their own marketplaces. These big traditional retailers have launched their own white-label marketplaces by allowing outside merchants to sell directly on...
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