The traditional business models have experienced immense foundering over the past decade. Today, cloud-based services are paving the way for many businesses worldwide for streamlining their operations. One of the cloud services is offered by the tech-giant Salesforce.
Salesforce commerce cloud marketplace connector has tons of features for the new digital marketplaces in the pipeline. The Salesforce platform acknowledges the requirements of companies and provides them with a custom solution to drive digital transformation.
Salesforce offers a scalable cloud marketplace platform that helps e-commerce businesses smoothly run their daily transactions. With its accomplished automation and infrastructure abstraction, it enables ventures to develop a fast, responsive, and customer-friendly marketplace.
The blooming features of the Salesforce platform like the security patches, workload configuration, system upgrades, and database management help budding marketplaces serve the best to their online customers. The system updates usually take place thrice a year to help digital ventures keep well-versed with the top technology.
There have been uncountable ventures that have generated mega revenue with this flourishing cloud software. With the advent of the disastrous Covid-19 outbreak, many more companies have understood how important it is to keep customers intact with a clever automation system.
What Does It Take To Improve Business Roi In 2022?
ROI means the return on investment. Every company regardless of the line of business is established with the main motive to generate ROI. Brand awareness, increase in profits, higher customer satisfaction & retention, higher sales, and controlled expenses are some of the things that compose the ROI of a given business.
The best ways to improve return on investment in 2022 are mentioned down:
- Effectiveness– If you want to generate ROI in the present-day scenario, you have to be effective with what you do and how you do it. State-of-the-art tech is one such way through which your business can match the rest of the ventures operating in the same domain. You have to learn to generate more revenue with the same amount of money, which is just impossible without the right tech.
- Optimization– Allocating resources to the various task of the business would bring loads of tension if not done efficiently. Therefore, it is important to optimize all the functional areas of your business before it is too late. The SFCC marketplace connector optimizes the highest performing channels ensuring more sales and wealth generation.
- Efficiency– Being efficient in a business is the road to quick success. If you are effective but lack efficiency, the business might work great but it will not go too far. The digital marketplace business model needs digital marketing to scale revenue. If you are not reaching more people with less budget in your campaigns, you will not attract sufficient wealth. Therefore, trusting software that pushes your efficiency forward is the way to go to convert an e-commerce business into a money-making machine.
How SFCC Marketplace Connector will Ensure High Marketplace ROI?
Over the past few years, several interviews were released talking about how businesses from different verticals have leveraged the Salesforce commerce cloud marketplace connector.
It was found that most organizations were using the Salesforce platform to build applications and websites. And these apps and websites aided them to generate millions in revenue over a time of 5 years. This revenue was something that these websites were not generating before shifting to the Salesforce platform.
The ways through which the Salesforce marketplace connector can help digital marketplaces & e-commerce stores improve their return on investment are as follows:
- Cultivates Customer Engagement
Engagement is vital if you want your business to grow exponentially in this digital-driven world. A visitor will not turn into a customer and a customer will not turn into a loyal buyer if your business is not engaging with them. SFCC marketplace connector makes this happen.
The software provides in-depth customer details and behavior that allow businesses to formulate customer engagement strategies. When the engagement comes into the picture it will develop a sense of belongingness among your customers. Further, this process will transform them from just customers to your loyal buyers pushing your business ROI.
- Generates More Sales Leads
Revenue generation is the ultimate goal of almost every business but it is not achievable without sales lead generation. The more leads you generate the more are the chances of sales. With genuine sales leads in hand, the profitability index of any business automatically perks up.
However, missing some of the golden sales opportunities is common with most businesses. Hence, to solve this problem, Salesforce commerce connector helps digital ventures skip such errors and cajole as many sales lead as possible. This helps digital marketplaces generate sales ensuring an upward sloping revenue.
- Improves Business Productivity & Efficiency
Business efficiency is mandatory to achieve productivity. The fast-paced environment that prevails in a digital marketplace business model needs systems that cumulate various scattered functions into pre-defined & measurable goals.
When there are proven automated systems in place for managing and monitoring the daily activities it leads to a well-organized and smooth-running business. This automation helps marketplaces and e-commerce companies achieve business efficiency and experience increased productivity, further giving rise to an improved ROI.
- Increases Customer Retention
Salesforce commerce cloud marketplace connector allows digital marketplaces to know their customers well. When a business knows the behavior of their customers it helps the business to deliver exact solutions to solve the problem of the people. This further makes the road to customer retention smoother and easier than before. And when customers are retained, it drives an increase in the ROI as discussed earlier.
- Promotes Brand Building
With automation and a systematic business, approach enterprises ensure consistency which helps them create a brand authority in the market. People love buying from brands that practice consistent business operations. Salesforce helps e-commerce marketplaces to be consistent with whatever they do. Thus, helping businesses to promote awareness and build a brand that not only survives for long but also generates extraordinary ROI every year.
Return on Investment (ROI) is an important performance indicator that talks about the profit and loss status of a business. It is preeminent to consider all those factors that contribute to strengthening the business ROI. Most digital businesses fail because they don’t focus on automation, consistency, brand building, and efficiency. If even one of these things is not up to the mark, the business tends to suffer.
The SFCC marketplace connector not only helps streamline the business processes but also promotes ROI generation by providing consistency, efficiency, automation, and a user-friendly digital marketplace solution to digital business ventures.