For millions of kids and teens across the glove each year, summer camp is a cherished part of childhood. It’s often a young person’s first foray with freedom. Or maybe it’s a chance to run wild in the great outdoors, playing all day and splurging on s’mores around the campfire all night.
Whatever the case, it’s a moment in the short window of being a kid, when everyone involved can make lifelong friends and lasting memories – and parents can get a little break, too.
Let’s just look at this market in the US: The stats show that it is a $18 billion dollar industry covering over 14,000 year-round and summer camps serving about 20 Million campers annually, along with more than a million camp employees. Now, nearly everything is stand-still – with parents desperate for options and the camps scrambling to come up with a plan to avoid complete shut-down or worse the collapse of their entire business.
As the saying goes, every cloud has a silver lining. The Covid-19 coronavirus has been hard on everyone and everything and the challenging times has got people thinking about new ways to do old things.
Just like the internet turned office workers into remote employees overnight, “online virtual camps” hope to bring activities and fun to kids while keeping them safe from the health crisis.