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  • Why IdyaFlow?
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    • Blogs
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  • Why IdyaFlow?
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Ecommerce Marketplace

Learn why you should invest in starting your own e-commerce marketplace

You’ll find everything you need for your perfect marketplace.
Request A Demo Today

Are you thinking of starting your own eCommerce Business? It is quite easy to get overwhelmed by Amazon, eBay, and now Facebook shop. But if you feel you have the right product to sell and you have evaluated your idea and you are confident about it then you have figured out the most challenging part of the business.

 

Let’s look at some of the facts about why you should start your own eCommerce platform instead of partnering with the big giants.

 

  1. Building your own Brand

Branding your own eCommerce store allows you to build a customer base of people who know and trust you, who expect certain levels of service or quality from you, and who will tell their friends and family about you. Having your own website makes branding easier and more reliable because you have a concrete, well-defined, and focused online presence to direct customers to.

 

  1. Increased marketing opportunities

When partnering with Amazon, eBay, or any other e-commerce platforms, there are very limited marketing opportunities. They run their promotions and campaign on a higher level based on product categories, so there is a chance your product can get lost or will struggle to show up in the search results. When you have your own e-commerce store, there are a lot of ways to market your products and your brand. You can choose to market the product directly or market your brand.

 

  1. Gain the freedom to sell where the customers are

Any eCommerce platform will have limitations, restrictions, and often tough requirements that take time and money to meet. Your own store gives you more tools to sell how and what you want. You have an option to define a set of niche target market and promote a specific product for them.

Every eCommerce seller should have their own website, even if they’re just resellers. With the right strategy in place and potential for private label products in the future, you’ll be able to drive additional sales, improve branding, and lower cost per sale.

Find out more
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surge in online shopping

Types of Ecommerce Marketplace

Vertical Marketplace

The vertical marketplace offers a kind of product but from various sources. They focus on a specific niche and thus provide great depth of the products and services to create a great experience.

Horizontal Marketplace

The horizontal marketplace sells products of various types, but they share a single characteristic. The horizontal marketplace facilitates the need for a wide range of customers across a different sector of the economy. It is not mainly focussed on a specific category of items to sell but sells almost everything thus, reach a broader audience. you need an e-commerce marketplace software to build a horizontal marketplace.

If you are planning to expand your business by creating an eCommerce marketplace for your company for a single brand of a single type; then you should start with a vertical marketplace. However, if you are planning to build a marketplace like eBay, or Amazon that focuses on a wide range of products from different industries then you need to slowly build your way into the horizontal marketplace.

What you need to start your Ecommerce Marketplace

Business Model

Every business needs a foundation to run on and make it successful, business models play an evident role in how your platform is structured and how easy it is for the customers. Learn about all the business models in detail here.

Customer Base

Carry out vigorous research to determine your customers. Build a customer base; determine their preferences.  Focus on converting your visitors into loyal customers. Your customers will become your brand ambassadors by creating a good word of mouth.

Web Development

You just don’t need an attractive website, but you need a useful site with good loading speed. It is very important to maintain a good loading speed. Customers only take 5 seconds to decide if they want to stay on the website to make a purchase. Good user experience will contribute to more conversion.

If you don’t have the expertise to develop a website that sells and you are looking for an option for the best eCommerce marketplace software then you always have the option to choose online marketplace platforms like Idyaflow Plus. IdyaFlow Plus is a Multi-Vendor marketplace software offering its customers more than 500 functionalities to build a marketplace on top of your ideas. You have the capability to customize your marketplace, the way you like. 

focus on getting suppliers on board, to have a positive cash flow.

start promotional marketing by partnering with good product brands, this will provide some leverage in gaining the initial traffic.

have easy navigation for the customers on the website, so that they are not overwhelmed for the first time when they visit.

Gain confidence by first targeting certain demographics and then slowly expand yourself.

There are no limits to having a great idea. And currently, e-commerce is booming because of the surge in online shopping, and this trend will stay, it is already making a huge difference in consumer behavior. Even Facebook has made a leap from being a social networking platform to the marketplace arena by the Facebook shop, So If you are planning to build a marketplace like eBay, Amazon, or any other, don’t think. You are equipped with the right knowledge, just head off to the direction and turn your idea into a dream. IdyaFlow Plus with its e-commerce marketplace management software helps entrepreneurs and businesses to launch a fully functional marketplace platform in a few days and at a fraction of cost. Contact us today to get a demo of your idea.

CONTACT US
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Use IdyaFlow To Power Your Ecommerce Marketplace – Call Us Today!

Reach new customers by providing competitive prices, wide range of products/services and variety of shipping options from multiple vendors in a single online location.

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Edmonton AB

Vancouver BC

Email: info@idyaflow.com

Phone: +1 780 224 0525

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