Are you thinking of starting your own eCommerce Business? It is quite easy to get overwhelmed by Amazon, eBay, and now Facebook shop. But if you feel you have the right product to sell and you have evaluated your idea and you are confident about it then you have figured out the most challenging part of the business.
Let’s look at some of the facts about why you should start your own eCommerce platform instead of partnering with the big giants.
- Building your own Brand
Branding your own eCommerce store allows you to build a customer base of people who know and trust you, who expect certain levels of service or quality from you, and who will tell their friends and family about you. Having your own website makes branding easier and more reliable because you have a concrete, well-defined, and focused online presence to direct customers to.
- Increased marketing opportunities
When partnering with Amazon, eBay, or any other e-commerce platforms, there are very limited marketing opportunities. They run their promotions and campaign on a higher level based on product categories, so there is a chance your product can get lost or will struggle to show up in the search results. When you have your own e-commerce store, there are a lot of ways to market your products and your brand. You can choose to market the product directly or market your brand.
- Gain the freedom to sell where the customers are
Any eCommerce platform will have limitations, restrictions, and often tough requirements that take time and money to meet. Your own store gives you more tools to sell how and what you want. You have an option to define a set of niche target market and promote a specific product for them.
Every eCommerce seller should have their own website, even if they’re just resellers. With the right strategy in place and potential for private label products in the future, you’ll be able to drive additional sales, improve branding, and lower cost per sale.
